Santa Clara University · MBA, 2026

Questions worth working through.

Selected graduate projects, with the question, recommendation, and my contribution in focus.

REIMarketing analytics

What makes people engage?

Our team combined 80 customer reviews with 78 Facebook posts to examine customer concerns and compare content themes.

The recommendation

The analysis supported a stronger focus on community, values, and outdoor identity, with promotions used more selectively.

Project context & my contribution

Team project. The dataset, regressions, and recommendation were shared outputs; I do not claim sole ownership of the statistical analysis.

NetflixCompetitive strategy

Where does the advantage come from?

We examined industry structure, competitor positioning, and Netflix’s strategy using Porter’s frameworks.

The recommendation

The recommendation focused on differentiated content, international relevance, retention, and careful expansion of advertising.

Project context & my contribution

My contribution included the industry structure, competitor positioning, and strategic-position analysis within the team project.

Offshore windSustainable finance

When is a long-term commitment worthwhile?

A four-person team evaluated a proposed 15-year, 100 MW power purchase agreement associated with the He Dreiht offshore wind project.

The recommendation

Conditional approval, based on risk protections and assumptions that remained workable under downside scenarios.

Project context & my contribution

A coursework scenario, not a transaction recommendation. The financial model and final recommendation were team outputs.

AfterNestService design

Making the transition home easier.

A team project explored practical support for older adults living alone after hospital discharge.

The recommendation

We developed a nonprofit pilot proposal and a website prototype to explain the service and path to support.

Project context & my contribution

My contribution included research synthesis, pilot framing, experience design, and the website prototype. The service and a proposed UCSF partnership were not launched or confirmed.

Let’s make something useful.

Open to business operations, strategy, marketing, and program roles.

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