Clinical Product Insights
Content strategy, research, and digital projects
MBA graduate · Air Force veteran · San Francisco
Jonathan Guzman
I bring clarity
to complex work.
Strategy, marketing & operations
I help teams make sense of information, communicate clearly, and move projects forward. My experience spans marketing, benefits operations, digital projects, and veteran services.
Clinical Product Insights
Marketing & researchRoku
Benefits operationsSanta Clara University
Veteran alumni community
Marketing & researchRoku
Benefits operationsSanta Clara University
Veteran alumni community
Resumes
My experience at a glance.
What I bring
Research, communication,
and reliable execution.
01
Strategy & research
Market research, business analysis, and recommendations grounded in evidence.
Explore the projects02Marketing & communications
Clear messaging, case studies, and campaigns that make complex work understandable.
See the content work03Operations & coordination
Process documentation, stakeholder support, and dependable follow-through.
View my experienceSelected work
A closer look
at my work.
Case studies, product interfaces, community initiatives, and MBA projects.
View all 12 projectsFeatured projects
01 / 05
01 / Published campaign
Gravitrex case study
I wrote and developed campaign materials for CPI’s published Gravitrex case study, explaining how therapist feedback informed a rehabilitation device.
Explore the case study
02 / Digital product work
Foresight
I helped define the product, organize the interface, and refine the experience for a medtech intelligence tool.
Explore Foresight
04 / Community & coordination
SCU Veterans Alumni Network
I launched a LinkedIn network with the Alumni Office to help Santa Clara student veterans and alumni stay connected.
Explore the network
05 / MBA team project
AfterNest
Our MBA team proposed a service for older adults living alone after hospital discharge. I contributed research, service design, pilot planning, and the website prototype.
Explore AfterNest
Experience
A background built
on follow-through.
My path into business started with aircraft maintenance. It taught me to care about the details and the people relying on them.
Medtech
Roku
Employee communications and benefits operations
Veteran services
Student support and community coordination
U.S. Air Force
Aircraft maintenance and equipment accountability
How I got here
The experience
behind the work.
From aircraft maintenance to business school and medtech, each step gave me something to bring to the next.
My background
01 / 04
03 / Santa Clara University · 2026
Santa Clara MBA
My MBA gave me more ways to evaluate a market, weigh a decision, and explain a recommendation. Team projects brought together analytics, strategy, finance, and service design.
Explore the MBA projects
04 / Research, content & digital projects
Marketing & digital projects
At CPI, I brought those habits into research, communications, and digital projects. I also build personal prototypes, working through ideas and improving them through testing.
Explore all workBeyond the projects
Service, business,
and community.
I started in aircraft maintenance in the Air Force. After military service, I worked in benefits operations and veteran services, then earned my MBA at Santa Clara University.
That path shaped how I work: understand the details, communicate clearly, and help people move forward. Starting the SCU Veterans Alumni Network was one way to carry that approach into my community.
More about meLet’s make something useful.
Open to business operations, strategy, marketing, and program roles.