Writing · Visual direction · Campaign
A technical story, made clear.
Turning CPI’s work with Gravitrex into a case study that a business audience could follow.
The assignment
Gravitrex develops rehabilitation technology. CPI’s published case study explains how therapist feedback helped the team refine its product and prepare for pilot evaluation.
My part was to make that story clear: what the team was trying to solve, what changed, and why it mattered.
What I contributed
I helped shape the narrative, write and refine the copy, and develop the visual presentation. I also adapted the story for LinkedIn and newsletter content, working with the CPI team to keep the language accurate.
The finished work
The resulting case study connects a technical project to a straightforward business question: how can a team build greater confidence before committing to its next product iteration?
CPI’s clinical engineers conducted the client work. My contribution was the writing, presentation, and campaign support.
Let’s make something useful.
Open to business operations, strategy, marketing, and program roles.